KaChing Summary: In Joels book KaChing: How to Run an Online Business that Pays and Pays, Joel focuses his efforts on blogging and provides a very clear and concise road map on how to make money online. The book is a very easy read and is laid out well with plenty of references to Joel’s own work to show as highly relevant examples.
Title: KaChing: How to Run an Online Business that Pays and Pays
Author: Joel Comm
Publisher: John Wiley and Sons Ltd
Date Published: 2010
Subject: Passive income
About the author: Joel Comm is an American author and Internet marketer who is CEO of InfoMedia a social media consulting company. Joel has written 14 books and is well versed in anything social media, SEO, adsense, website design etc
KaChing PDF: No this book is not available for free download, you will be required to purchase the book.
Chapter 1: The new web order – how the Internet has brought opportunity to everybody
Chapter 2: Your uniqueness equals cash
Chapter 3: Content is not king… it is KaChing!
Chapter 4: Information products – selling your knowledge
Chapter 5: Earning from affiliate programs
Chapter 6: Membership sites – turning your Internet business into a passive income machine
Chapter 7: Coaching programs
Chapter 8: Case studies
KaChing Review: The main income sources, which you can generate, online are as follows: Google Adsense content sites, memberships, products, affiliate marketing, and coaching programs. Despite being made in 2010, these are still the main sources of income generation in 2019. Some of the content, which Joel explains on Google AdSense, may have been highly informative and relevant at the time, now is a little outdated. Regardless readers will be able to pull pieces of information which would be relevant to their online business such as the 7 different types of content to include on your blog, the common failure points of blogs, and plenty of examples to support his thoughts.
We would consider this a must read if you have a blog already, or are interested in getting started on blogging. Following on from the KaChing book you can sign up to Joel’s email list and newsletter and if you manage to make it through this book then the newsletter is probably for you.
The ad layout and formatting are important for Google Adsense and Joel explains with examples some different layouts and formats which you can use, highlighting those, which are more efficient, then others. Despite this being a book on making money online (a unicorn according to some people) Joel explains to the readers that you have to absolutely grind in order to get this to work, income will not be generated just over night.
Make sure you grab a copy and check out KaChing Joel Comm.